Trying before buying: The moderating role of online reviews in trial attitude formation towards mobile apps
2015·
G.H. Huang
Nikolaos Korfiatis
Type
Publication
International Journal of Electronic Commerce, 19(4), 77-111
Status
Peer-reviewed
Authors
Professor of Data Management and Analytics
Professor of Data Management and Analytics at the Department of Informatics,
Ionian University, Corfu. Senior Statistician of the Hellenic Cooperative
Oncology Group (HeCOG).