To Abandon or Not to Abandon a Mobile Shopping Cart: The Role of Ambivalence
2017·
G.-H. Huang
Nikolaos Korfiatis
Type
Publication
Proceedings of the American Marketing Association Winter Educators Conference 2017
Status
Peer-reviewed
Authors
Professor of Data Management and Analytics
Professor of Data Management and Analytics at the Department of Informatics,
Ionian University, Corfu. Senior Statistician of the Hellenic Cooperative
Oncology Group (HeCOG).